ROI Mailers
Tanium’s sales team needed a more compelling way to communicate projected ROI to individual prospects. Using customer-specific data supplied by sales, I created a personalized direct-mail piece that translated complex savings calculations into a clear, polished story tailored to each account.
To make the process scalable, I built a templated InDesign system that allowed company names, logos, colors, and financial data to be updated quickly from an Excel-based workflow. The result was a repeatable sales enablement tool that could be customized efficiently and sent as a high-touch physical follow-up.
Role: Brand Designer
Focus: Sales Enablement · Editorial Design · Data Visualization · Direct Mail
