Medallion Brand & Growth: 2025–2026
As Medallion continued to mature into an enterprise healthcare technology brand, my role expanded beyond maintaining the visual identity into helping scale how the brand showed up across marketing, digital experiences, campaigns, events, sales, recruiting, and company-wide initiatives. As the primary in-house marketing designer, I worked across teams to create a more cohesive brand experience while supporting an increasingly ambitious marketing organization.
In 2025, that work supported a year of significant marketing growth: demo requests increased 44% year over year, time spent on priority webpages increased 36%, and Medallion’s social audience grew 20%, generating 4.1M impressions. Together, the work helped support a stronger digital presence and increasingly effective demand generation across the organization.
Role: Senior Brand Designer
Focus: Brand Strategy · Creative Direction · Integrated Marketing · Design Systems · Cross-Functional Design
