Product Launch Explainer Videos
At CaptivateIQ, product launches needed to create excitement while making increasingly complex features understandable to a broad audience. I led the creative development of explainer videos designed to translate new product functionality into concise, approachable stories for both internal and external audiences.
Working closely with product designers, I helped develop scripts, designed detailed storyboards, and directed contracted animators through final production—owning the visual storytelling from concept through launch.
Role: Brand Designer
Focus: Creative Direction · Storyboarding · Product Storytelling · Motion Design
Storyboarding: Payee Lifecycle management
Full Video: Payee Lifecycle management
Full video: Rep Experience Overview
