Product Launch Explainer Videos at CaptivateIQ
At CaptivateIQ, we wanted to make sure to have some excitement around any new product launch - internally and externally. I’ve had the challenge of creating videos that explain the new product release in a way that is understandable and digestible by a large range of audiences. We usually encourage our employees to share this video on our socials and spread the buzz.
I was in charge of full video production and creative direction. I would work with product designers to create a finalized script. Then I would design out storyboard frames for our contracted animator to work with.
Storyboarding: Payee Lifecycle management
Full Video: Payee Lifecycle management
Full video: Rep Experience Overview
