Medallion Elevate 2026
Elevate is Medallion’s flagship virtual conference for healthcare leaders, bringing together operators, innovators, and industry experts around the future of healthcare operations. For the 2026 event, I developed the visual identity and extended it across the registration experience, launch creative, and supporting campaign touchpoints.
I also created the event video featured on the page from concept through final execution, including the visual direction, editing, and motion treatment. Together, the identity and video created a distinct event expression that still felt connected to the broader Medallion brand while giving the campaign enough flexibility to scale across digital channels.
Medallion Elevate 2025
Elevate 2025 continued to build on the event identity established in previous years while expanding the campaign across registration, promotional, and attendee touchpoints. The goal was to create a cohesive branded experience that could drive engagement before the event and carry through the full virtual conference experience.
The campaign generated 1,144 registrations, representing 22% year-over-year growth, with 484 attendees from 429 organizations and a 42% attendee conversion rate. The registration landing page also reached a 23% conversion rate, giving the creative a clear performance story beyond the event itself.
Role: Senior Brand Designer
Focus: Event Branding · Campaign Creative · Digital Experience · Performance Marketing
