Why CaptivateIQ?
This primary navigation page was designed to help prospective customers understand CaptivateIQ from a product and business-value perspective. Working from messaging developed by product marketing, I translated the content into the page architecture and visual experience in Figma. After design approval, I oversaw the handoff to CaptivateIQ’s web development agency, collaborated through QA, and supported the page through launch.
Role: Brand Designer
Focus: Web Design · Product Marketing · Art Direction · Agency Oversight
