Homepage Redesign — 2022
CaptivateIQ’s previous homepage lacked a clear narrative around how customers could use the platform and the value it provided. The 2022 redesign introduced a stronger visual and content hierarchy, guiding visitors through a clearer story of the CaptivateIQ experience. The new direction paired product storytelling with the developing CaptivateIQ visual system to create a more cohesive and engaging first impression of the brand.
Role: Brand Designer
Focus: Web Design · Brand Storytelling · Art Direction · User Journey
