Bourbon Brew Coffee

Bourbon Brew Coffee

Bourbon Brew Coffee was developed as a conceptual brand for an alcohol-infused cold brew product, created as part of a semester-long marketing project. The goal was to build a distinct identity and positioning around the idea of combining the familiarity of cold brew with a more unexpected, social drinking experience.

The project included brand identity, packaging, positioning, and campaign creative, culminating in a video advertisement designed to bring the concept and personality of the brand to life.

Role: Brand Designer · Market Positioning & Strategy
Focus: Brand Identity · Packaging · Positioning · Campaign Creative