TaniumBrand.png

Tanium

Tanium

During more than three years in-house at Tanium, I helped evolve the brand through two distinct rebrands under changing marketing leadership. Each iteration required translating new strategic direction into a cohesive visual system across color, typography, iconography, patterns, campaigns, and broader brand applications.

The work below highlights the 2021 evolution, which focused on creating a more flexible and contemporary identity while preserving the recognition and credibility of an established enterprise technology brand.

Role: Associate Creative Lead
Focus: Brand Evolution · Visual Identity · Campaign Design