CaptivateIQ
CaptivateIQ was still early in defining its visual identity when I joined as the fourth member of the marketing team. A small color palette existed, but typography, logo usage, imagery, and overall visual direction were inconsistent across the company.
As the in-house brand designer, I built and refined the brand from the ground up, establishing a cohesive visual identity, developing guidelines and reusable systems, and creating the tools teams needed to apply the brand consistently. The new identity was then integrated across marketing, sales, internal communications, and company-wide initiatives as CaptivateIQ scaled.
Role: Brand Designer
Focus: Brand Building · Visual Identity · Design Systems
